A gourmet bake shop needed an identity, promotional materials and website to showcase their custom baked goods and beautiful artisinal wedding cakes.
To help Sweetwares stand out amongst the competition, I wanted to emphasize the client’s meticulous skill, sense of style, and enthusiasm for customizing her special occasion baking to the clients’ needs.
Sweetwares’ brides-to-be demographic is bombarded by targeted advertising from competitive businesses. We needed to make sure that anyone who visited the website would know why this bake shop was different from the rest. Photography from Sweetwares’ portfolio and glowing testimonials were used liberally to make sure visitors to the site knew they were seeing something special.